Aarhus University Seal / Aarhus Universitets segl


PLAYTrack is a 5-year collaboration research project (2016-2020) between the LEGO Foundation and the Interacting Minds Centre at the School of Culture and Society, Aarhus University. The purpose of this collaboration is to create a unique platform between academia and the private sector dedicated to developing a framework and methodology to conduct basic and applied research into the properties and mechanisms of playful learning experiences.

The aim of PLAYTrack is to:

  • Develop tools and methods for documenting, evaluating and measuring play and learning experiences
  • Expand the research network and access to competences on learning through play based on the expertise at the the Interacting Minds Centre, the School of Culture and Society, and Aarhus University
  • Facilitate knowledge transfer to the associated partners 


The project will allow:

  • Short-term: a review of existing theories, tools and methods for documenting, evaluating and measuring play and learning experiences; access to competences on learning through play based on the expertise at IMC and Aarhus University
  • Mid-term: - an international network of experts in the field, with a connecting centre in Billund/Aarhus, where trainings and discussions take place and get communicated to the outside; facilitated knowledge transfer to the LEGO Foundation and associated partners. Novel research on learning through play, exploring, in particular, engagement, emotions and collaboration.
  • Long-term: a stable platform for developing and conducting research about playful learning experiences by the cooperation of researchers, designers, producers and users.


At the IMC we hold that play is a vital part of human interaction. Archaeological finds and historical evidence tell us that play has always existed, in all forms of human society. All indications are that play is important for human beings and for the development of our civilisation, but we lack knowledge about what it actually does for our development and our interactions with each other. That is what makes play such an interesting field of research.

The LEGO Foundation aims to investigate what characterises play and how play supports children’s learning and skills and has chosen the IMC as a partner in this project. 

To pursue its goals PLAYTrack will work closely with the LEGO Foundation’s international network of researchers and programmes. At the same time, PLAYTrack aims to collaborate with SMEs active in the fields of play, learning and creativity have the opportunity to engage in a strongly professional environment. 

Upcoming Events

No articles found in this list

Playtrack News

2018.12.21 | Events, Research, PLAYTrack

Experimenting, Experienting, Reflecting – Art and science at work in the public realm

In June 2018 IMC held a workshop at Studio Olafur Eliasson in Berlin.

2018.11.22 | Grants, PLAYTrack

How do children co-create play interaction?

Ella Paldam has been awarded a Carlsberg Foundation Postdoctoral Fellowship in Denmark grant of DKK 1.250.000 for the project ‘How do children co-create play interaction? Cultural frameworks for collaboration.’ The project will be carried out at the IMC for the next three years. Ella Paldam’s research is co-funded by the PLAYTrack project and…

Showing results 9 to 10 of 19

Previous 1 2 3 4 5 6 7 8 9 10 Next

Watch the latest Playtrack Bootcamp Playlist: Technology, toys and the future of play