The everyday is made up of a profusion of signs, which we in our daily lives rarely take the time to read, let alone question critically. This talk will address such signs in their circulation within visual culture by asking what constitutes their everydayness and what role they play in the symbolic construction of femininity. More specifically the focus will be on the flower signs occurring within Danish supermarket catalogues as representative of a quotidian commercial space. In a paradoxical way – that is indicative of the everyday – when speaking about the flower we immediately know that it constitutes a feminine symbol, yet still fail to register the extent of its presence and meaning making. The aim of this talk is then to critically examine the semiological workings and ideological effects of flower signs in our everyday visual culture.

Jakob Rosendal is a PhD Fellow from Art History at Aarhus University, who´s methodological approach places focus on semantics and psychoanalytical symbols.

The Gendering in Research Network provides a platform for gender researchers and students at Aarhus University to discuss, collaborate, and exchange ideas. For further information about the Gendering in Research Network, please contact: Lea Skewes, IMC Theresa Ammann, IMC

The Gendering in Research Network provides a platform for gender researchers and students at Aarhus University to discuss, collaborate, and exchange ideas. For further information about the Gendering in Research Network, please contact: