Aarhus University Seal / Aarhus Universitets segl

The social Networks of Innovation: Broad vs. Narrow Problem Spaces

An IMC seminar with assistant professor Carsten Bergenholtz, Innovation Management Group at Department of Business Administration, School of Business and Social Sciences, Aarhus University.

Info about event

Time

Tuesday 19 November 2013,  at 11:30 - 13:30

Location

Aarhus, Nobelparken, Jens Chr. Skous Vej 4, Building 1483-3, IMC meeting room (312)

Organizer

Interacting Minds Centre

It is a well-known fact in the innovation management literature that social network structures both constrain and facilitate ideation activities. Still, recent research shows how the impact of social networks varies across different contexts, e.g. depending on the complexity of knowledge involved or the outcome of the innovation. Although, at initial stages of the ideation process both the type of knowledge required and the final outcome is often unknown or at least unclear, while in contrast the problem type involved is known in advance. Based on an unique dataset of more than 30.000 ideas, submitted to an online platform in response to pre-defined problems, we introduce a distinction between broad versus narrow problems. We claim that different kind of cognitive problem structures will attract different kinds of resources and different types of networks will form around different problems. Multiple levels of analysis are in play, since we rely data on: 1) Different kinds of problems, 2) ideas and comments to these ideas, 3) the characteristics of individuals involved in the given ideation process and 4) the social network activities of these individuals. The project is still ongoing, but preliminary data analysis does tentatively indicate how narrow problem structures indeed are associated with different network structures compared to broad problems.