Marc Malmdorf Andersen, Mathias Clasen & Thomas Therkilsen from The Recreational Fear Lab at Aarhus University have received funding through the InnoExplorer program to develop a novel escape room concept. Building on the lab’s research into recreational fear, the project will create an immersive horror-themed escape room that integrates psychological principles, narrative design, and real-time measurement of emotional responses. The initiative aims to translate scientific insights into commercial entertainment, with the pilot scheduled to open in Aarhus in October 2026.

Read the press release here (in Danish)